Case Study: Everflow boosts high-performing marketing campaigns with Digital Element’s geolocation data

Everflow Relies on Digital Element’s Reliable and Granular Geolocation Data to Enable High-Performing Marketing Campaigns

Everflow, a performance marketing tracking and analytics platform, faced challenges with a previous geolocation data provider that failed to deliver the reliable and accurate results its customers required for their ROI-driven campaigns. The platform needed highly granular and trustworthy data to power its targeting and analytics, which are essential for its hundreds of agency and brand clients. To solve this, Everflow turned to vendor Digital Element and its NetAcuity solution.

By implementing Digital Element's NetAcuity Edge, Everflow gained access to highly accurate global IP geolocation data, including key datasets at the city, DMA, and ISP levels. The solution provided the reliability and depth needed to enhance targeting capabilities and block proxies. The results were significant, allowing Everflow to successfully process approximately 11 billion monthly clicks and impressions with accurate data, enabling their clients to optimize campaigns and improve margins through granular geographic analysis.

Everflow

Jonathan Blais

Co-Founder and CTO