Case Study: Videoplaza achieves higher ad engagement and ROI with Digital Element's IP geolocation technology

Europe’s Leading Online Video Ad Serving Provider Gives Advertisers Increased Engagement, ROI Using Digital Element’s IP Geolocation Technology

VideoPlaza, Europe's leading online video ad serving provider, faced the challenge of delivering geographically relevant ad campaigns across a diverse European market. Their existing open-source geolocation database lacked the necessary depth and reliability for regional targeting. To maximize engagement and ROI for their advertisers, they required a more robust solution, which led them to evaluate Digital Element's NetAcuity IP geolocation technology.

By implementing Digital Element's NetAcuity, VideoPlaza gained access to deep and reliable global datasets. This integration provided their clients, such as the TV4 Group in Sweden, with precise geotargeting capabilities, enabling them to broadcast content by region, sell local advertising at a premium, and maximize ad revenues. The solution performed flawlessly, meeting the high demands of 100% of VideoPlaza's clients and allowing for language-specific campaigns in international markets.

VideoPlaza

Alfred Ruth

Co-Founder and Vice President of Products