Case Study: Crimtan achieves precise audience targeting with Digital Element’s IP geolocation technology

Dynamic Advertising Platform Achieves Unrivalled Targeting Precisions with Digital Element’s IP Geolocation Technology

Crimtan, a UK-based global advertising technology company, needed to provide its clients with more precise geographic targeting capabilities for their digital ad campaigns. They sought to move beyond basic postcode targeting to identify and engage individuals at specific locations, especially as more users connected via Wi-Fi. To achieve this, they partnered with vendor Digital Element to deploy its NetAcuity IP geolocation technology.

The solution implemented by Digital Element, specifically the NetAcuity Pulse product, gave Crimtan unprecedented audience insights by leveraging Wi-Fi and mobile traffic data. This allowed Crimtan to target users based on their real-time location with high accuracy. The results for Crimtan's clients included significantly improved advertising efficiency, a stronger ROI, and reduced waste, as demonstrated by successful, highly localized campaigns for a tourism website, holiday parks, and a railway service.

Crimtan

Rob Webster

Chief Product Officer