Case Study: Turn improves ad targeting accuracy with Digital Element IP geolocation

Digital Element Offers Expanded IP Geolocation Targeting to Help Turn’s Fortune 1000 Marketer Clients Make Smarter Online Advertising Decisions

Turn, a company providing a cloud marketing platform for Fortune 1000 marketers, needed a best-in-class IP geolocation solution to deliver more precise advertising for its clients. The company sought a provider that offered accurate, scalable, and globally applicable geotargeting capabilities to meet the demands of the evolving online advertising marketplace.

Digital Element was selected after an evaluation for its highly accurate and deep data. Their NetAcuity IP Intelligence solution provided the geographic and connection-type data Turn required, integrating easily into its platform. The result was enhanced campaign performance for Turn's clients, allowing for confident targeting based on location, carrier, and connection type. Digital Element's technology also contributed to Turn's global expansion, supported by city-level accuracy rates of over 95% worldwide.

Turn

David Simon

Business Development Director