Case Study: [x+1], New York achieves real-time actionable audience segmentation with Digital Element NetAcuity

Digital Element Helps [x+1] Uncover Actionable Audience Segments in Real Time

[x+1], a predictive marketing technology company, needed to collect and analyze anonymous consumer data from multiple online channels in real time to uncover actionable audience segments for its clients. To ensure the accuracy of the anonymous IP data that was critical to this effort, the company turned to vendor Digital Element and its NetAcuity IP Intelligence solution.

By integrating Digital Element’s technology into its analytics platform, [x+1] could precisely profile end-users and identify patterns to determine the best marketing offers to display. This solution from Digital Element enabled [x+1] to look at far more viewer data in real time, allowing its clients to more accurately predict a viewer's place in the decision funnel and customize messaging for dramatically improved ad performance and targeting accuracy.

[x+1], New York

Ted Shergalis

Chief Product Officer