Case Study: Undertone achieves more personalized, localized ad experiences with Digital Element NetAcuity

Digital Advertising Company Undertone Uses Leading IP Geolocation Technology to Deliver More Personalized and Localized Brand Experiences Across the Web

Digital advertising company Undertone sought to enhance its ability to deliver localized and personalized ad experiences for global brands in a crowded digital marketplace. To meet this challenge and refine its targeting capabilities, Undertone turned to vendor Digital Element and its NetAcuity IP geolocation technology.

Digital Element implemented its industry-leading IP geolocation solution, which provided reliable and accurate data that was easily integrated. This enabled Undertone to serve highly relevant content based on a user's geographic location. The results included improved message reach, higher engagement and interaction rates for clients, and increased click-through rates across campaigns.

Undertone

Mark Costa

VP of Technology & Operations