Case Study: 4 Wheel Parts boosts store calls and store page visits with Digital Element geolocation

Automotive Aftermarket Retailer Shifts Website into High Gear with Geolocation Technology, Increases Store Calls by 22 Percent

4 Wheel Parts, a major automotive aftermarket retailer, wanted to better integrate its e-commerce site with its network of physical stores. Their challenge was to identify a website visitor's location to promote nearby store options and tailor the online experience to regional needs. To address this, they turned to the geolocation technology provider Digital Element and its NetAcuity product.

Digital Element's solution enabled 4 Wheel Parts to automatically detect a user's location and feature their nearest retail store, while also promoting an in-store pickup option. This implementation successfully increased unique visits to the company's store locator pages by 6.2% and generated a 22% increase in web-based calls to their stores. 4 Wheel Parts also plans to use Digital Element's technology for future content customization initiatives.

4 Wheel Parts

Chris Casarez

Internet Marketing Specialist