Case Study: Atlas DMT achieves better geotargeted ad performance with Digital Element’s IP Intelligence

Atlas DMT Adds New Levels of Intelligence To Its Ad-Serving Solution With Digital Element’s IP Intelligence Technology

Atlas DMT, a provider of technology and services for digital marketing campaigns, sought to enhance its ad-serving platform with advanced geo-targeting tools. To meet this challenge, they partnered with vendor Digital Element and its NetAcuity IP Intelligence technology.

By implementing Digital Element's solution, Atlas DMT gained a highly accurate and easily deployable geotargeting capability. This allowed their clients to deliver personalized, geographically relevant ads, which led to increased response and conversion rates. Furthermore, Digital Element’s technology provided connection speed data, enabling better decisions for serving rich media and improving the end-user experience.

Atlas DMT

Karl Siebrecht

Vice President of Strategy and Product Management