Case Study: AppsFlyer improves mobile attribution and fights fraud with Digital Element's IP data

AppsFlyer Trusts Accuracy of Digital Element’s IP Data to Improve Mobile Attribution and Help Prevent Fraud

AppsFlyer, the global leader in mobile attribution and marketing analytics, faced the challenge of needing highly accurate and reliable geographic data to power its platform and help its clients optimize their campaigns. Their previous provider was not meeting their service needs for data integrity. AppsFlyer turned to vendor Digital Element and its NetAcuity Pulse IP targeting solution to improve mobile attribution and better prevent fraud.

The solution from Digital Element provided the accuracy, reliability, and granular global coverage AppsFlyer required. The integration was straightforward, and the data became a very valuable component of the AppsFlyer dashboard, allowing clients to see app installs by region in real time. Digital Element’s data also helped AppsFlyer’s clients actively combat mobile fraud, diversify user acquisition sources, and optimize their marketing and product performance.

AppsFlyer

Eran Lefler

Vice President of Projects