Case Study: Advertising.com increases ad revenue with Digital Element’s NetAcuity geotargeting

Advertising.com Harnesses the Power of Digital Element’s NetAcuity® to Serve Geotargeted Ads and Deliver Increased Revenue

Advertising.com, a provider of interactive marketing solutions, faced a challenge in meeting its diverse clients' demand for monitoring, targeting, and restricting content by specific geography and demographics. To increase the reach and effectiveness of online campaigns for their customers, they required a geotargeting solution. They turned to vendor Digital Element and its NetAcuity technology.

The solution from Digital Element provided the ability to serve geotargeted ads, which helped Advertising.com reduce wasted impressions and efficiently manage international campaigns. This partnership delivered significant results, including a first-year return on investment exceeding 700% and helped solidify Advertising.com's market position.

Advertising.com

Simon Chernin

Marketing Director