Case Study: AdTheorent achieves more accurate location-based mobile ad targeting with Digital Element

AdTheorent Taps Digital Element to Enhance Location-Based Targeting and Geolocation Accuracy for Mobile Advertising Clients

AdTheorent, a New York-based mobile advertising company, sought to enhance its location-based targeting and geolocation accuracy for its clients. The challenge was processing vast amounts of data in real-time to deliver personalized ads, moving beyond simple click-through rates to drive more meaningful engagement and outcomes. To achieve this, AdTheorent needed the most reliable IP intelligence data available and turned to Digital Element for a solution.

By integrating Digital Element's NetAcuity geolocation technology, AdTheorent gained access to hyperlocal data, including precise geographic, carrier, and home/business information. This reliable data fed into AdTheorent's proprietary Real Time Learning Machine, enabling superior predictive targeting. The solution delivered significant results: Digital Element's data was 16.5% more accurate at the state level, 26% more accurate at the DMA level, and 200% more accurate at the ZIP5 level, providing approximately 3.5 times more data records than their previous provider and greatly enhancing the value of each ad impression for their clients.

AdTheorent

Chris Cagle

Executive Vice President, Technology