Case Study: 4 Wheel Parts boosts store calls by 22% with Digital Element's geolocation technology

4 Wheel Parts boosts web-based store calls 22% with Digital Element

The automotive aftermarket retailer 4 Wheel Parts sought to better integrate its e-commerce site with its physical retail locations. Their challenge was to communicate more effectively to online users that a store might be nearby and to show products relevant to a visitor's geographic location. To address this, they turned to vendor Digital Element and its NetAcuity geolocation technology.

Digital Element implemented its solution to automatically detect a site visitor's location and feature their nearest store, while also providing the option for in-store pickup. This use of IP intelligence data resulted in a 6.2% increase in unique visits to store pages and a 22% increase in web-based calls to their stores, successfully driving more activity from the web to their physical retail performance centers.

4 Wheel Parts