Case Study: Imperial Outdoors improves website usability and brand presentation with Digital Edison

Imperial Outdoors builds a custom WordPress site with Digital Edison for full daily content control

Imperial Outdoors, a builder of luxury fish houses and RVs, needed a new e-commerce website that was more informational to answer buyer questions and better reflect their high-quality brand and craftsmanship. They partnered with vendor Digital Edison for a solution that required design, custom web development, and a strategy to capture their edgy and luxurious identity while making content easy to manage.

Digital Edison restructured the site's content and architecture for improved usability and designed a new site that reflected the client's vision with minimal changes. The solution was built on a custom WordPress theme, granting Imperial Outdoors full editorial control without needing technical experience. The vendor's work resulted in a live site that successfully met the customer's goals.

Imperial Outdoors