Case Study: Yorktown Assisted Living Residence boosts memory care inquiries with Digital Drew SEM

Yorktown Assisted Living Residence generates 42 conversions with Digital Drew

Yorktown Assisted Living Residence, a provider of specialized memory care services, sought to generate more qualified leads from families in their local area. To meet this challenge, they partnered with the vendor Digital Drew, which implemented a search engine marketing (SEM) strategy.

Digital Drew executed high-intent search campaigns and used Performance Max to expand reach, driving traffic to conversion-focused landing pages. This solution delivered significant results, including 282 phone calls and 42 conversions for the client. The campaign achieved an average cost per conversion of $88.54, successfully connecting Yorktown Assisted Living with families actively seeking care solutions.

Yorktown Assisted Living Residence