Case Study: Virginia Cannabis Cards increases organic traffic and appointment requests with Digital Drew SEO

Virginia Cannabis Cards increases organic traffic 14.62% with Digital Drew

Virginia Cannabis Cards, a provider of medical marijuana certifications in Virginia, faced increasing competition in the online space. Their key challenges were to improve organic search visibility for high-intent medical cannabis keywords, expand their local SEO presence across the state, and generate more patient appointment requests. They partnered with vendor Digital Drew for a strategic SEO campaign.

Digital Drew implemented a comprehensive solution involving content expansion, medical authority enhancements (E-E-A-T), technical SEO with structured data, local SEO optimization, and the acquisition of 151 high-authority backlinks. The results were significant, including a 14.62% increase in organic traffic and a 17.53% increase in appointment requests, generating 429 patient leads. The campaign also secured dozens of first-page rankings for valuable keywords and improved the site's visibility in AI-powered search engines.

Virginia Cannabis Cards