Digital Drew
96 Case Studies
A Digital Drew Case Study
Thomas Taft Salon sought to increase its online visibility and drive more appointment bookings in the competitive Upper East Side and Manhattan markets. They partnered with Digital Drew for a comprehensive search engine marketing (SEM) and SEO campaign to achieve these lead generation goals.
Digital Drew implemented a multi-faceted strategy including on-page optimization for high-intent service pages, local SEO enhancements, and the creation of 160 high-quality backlinks. This solution delivered impressive results for the salon: a 24.31% increase in organic traffic and a 27.4% rise in appointment bookings. Digital Drew also secured the client the #1 ranking on Google for several key local search terms.