Case Study: The Law Offices of Scott Gross, P.C. achieves 133 conversions with Digital Drew SEM

The Law Offices of Scott Gross, P.C. generates 133 conversions with Digital Drew

The Law Offices of Scott Gross, P.C., a criminal defense firm on Long Island, needed to generate high-quality legal leads and reduce its cost per acquisition in a highly competitive market. To meet this challenge, they partnered with vendor Digital Drew to implement a Google Ads search engine marketing (SEM) strategy.

Digital Drew executed a high-intent search campaign focused on urgent, localized keywords for users in Long Island actively seeking immediate legal help. The solution, which emphasized urgency-based messaging and was optimized for phone calls, generated 133 total conversions and 118 phone calls from an ad spend of $14,853 over a four-month period, successfully scaling the firm's lead volume.

The Law Offices of Scott Gross, P.C