Case Study: Paws At Peace boosts qualified inquiries with Digital Drew Google Ads optimization

Paws at Peace boosts conversions 322.73% with Digital Drew

Paws at Peace, a specialized veterinary service in New York City, partnered with Digital Drew to generate more qualified inquiries through Google Ads. Their challenge was to improve campaign relevance, increase lead quality, and maximize advertising efficiency for their at-home pet euthanasia and hospice services.

Digital Drew restructured the Google Ads account by optimizing high-intent keywords, rewriting ad copy to align with user intent, and improving landing pages. This strategy resulted in a 322.73% increase in conversions and a 71.10% decrease in cost per conversion, significantly boosting qualified inquiries while lowering acquisition costs.

Paws at Peace