Case Study: NappStar achieves 1,975+ website leads and 338 purchases with Digital Drew SEM

NappStar generates 1,975 website leads with Digital Drew

NappStar, a Black-owned natural hair care brand and salon network, sought to scale its salon bookings across multiple U.S. cities, increase lead volume for appointments, and expand brand awareness within the loc community. To meet these objectives, they partnered with the vendor Digital Drew to implement a Meta Ads strategy.

Digital Drew executed a multi-city campaign structure segmented by geography, optimized for lead generation with a focus on simplifying the appointment booking funnel. Their strategy utilized community-driven creative showcasing real client transformations. This approach generated approximately 1,975 leads with a highly efficient average cost per lead ranging from $11 to $23, successfully scaling NappStar's multi-location presence and reinforcing its position as a leading name in the loc care industry.

NappStar