Case Study: NappStar achieves 3,497 conversions with Digital Drew

NappStar drives 3,497 conversions with Digital Drew

NappStar, a natural hair care brand specializing in locs with a hybrid model of salon services and ecommerce products, sought to drive online purchases, increase service bookings, and scale revenue across its multiple U.S. locations. To meet these objectives and improve their return on ad spend, they partnered with vendor Digital Drew to implement a Google Ads strategy.

Digital Drew executed a multi-faceted solution utilizing Performance Max campaigns for broad scaling and a dedicated high-intent search campaign, all segmented by city for localized relevance. This strategy resulted in 3,497 total conversions and 794 phone calls from an ad spend of $37,008, generating a tracked conversion value of $35,210. Digital Drew successfully transformed NappStar's advertising into a scalable growth engine for both service bookings and product sales.

NappStar