Case Study: Laurel and Blush drives 209 purchases with Digital Drew's SEM strategy

Laurel and Blush drives 209 purchases with Digital Drew

Digital Drew partnered with Laurel and Blush, an ecommerce home decor brand specializing in pillows and cushions, to drive online sales. The challenge was to maximize conversions while maintaining cost efficiency for the brand.

Digital Drew implemented a multi-campaign SEM strategy segmented across the sales funnel, including mid-funnel and bottom-funnel conversion campaigns, alongside creative testing, audience testing, and discovery campaigns. This approach resulted in 209 total purchases with a cost per purchase of $89.58, successfully driving revenue growth and expanding the client's sales funnel.

Laurel and Blush