Case Study: iCode Sugar Land boosts student leads with Digital Drew's Google Ads strategy

iCode Sugar Land drives 188 conversions with Digital Drew

iCode Sugar Land partnered with Digital Drew to increase student enrollments for its STEM education programs. The challenge was to connect with parents actively searching for coding, robotics, AI, and other STEM classes for their children.

Digital Drew implemented a Google Ads strategy combining high-intent Search campaigns with Performance Max campaigns. This solution generated 188 conversions and 141 qualified phone call leads, achieving a 6.66% CTR and an efficient $3.20 average CPC.

iCode Sugar Land