Case Study: Humantold achieves 2,511 conversions with Digital Drew SEM

Humantold generates 2,511 conversions in under 4 months with Digital Drew

Humantold, a New York-based mental health practice, needed to increase qualified bookings for its therapy and wellness services while improving cost efficiency. They partnered with the vendor Digital Drew to implement a Google Ads strategy focused on capturing high-intent search demand and scaling lead volume across their multiple service lines.

Digital Drew executed a conversion-focused strategy using high-intent search campaigns segmented by service and Performance Max campaigns for scalable reach. This approach, combined with trust-based messaging, generated 2,511 total conversions and 209 phone calls over four months. For Humantold, Digital Drew successfully established a scalable patient acquisition channel with a cost per conversion of $103.42.

Humantold