Case Study: Home Theater Mart Boosts Leads and Purchases with Digital Drew SEM

Home Theater Mart generates 107 leads at $25.79 CPL with Digital Drew

Home Theater Mart, an ecommerce brand in the home entertainment space, partnered with Digital Drew to run a campaign with two key objectives: generating high-quality website leads and driving direct purchase conversions. The challenge was to achieve both goals under a strict daily budget.

Digital Drew implemented a dual-strategy campaign, consolidating efforts into two distinct but aligned initiatives: one for lead generation and one for purchases. The solution involved strategic budget allocation, targeted audience selection using custom and lookalike audiences, and creative optimization. The campaign delivered 107 website leads at a cost of $25.79 per lead and 70 purchases at a cost of $130.58 per purchase. Digital Drew's strategy significantly increased conversions and enhanced brand reach to over 120,000 individuals.

Home Theater Mart