Case Study: Heritage Financial Credit Union achieves 150% more conversions with Digital Drew Google Ads optimization

Heritage Financial Credit Union boosts conversions 150% with Digital Drew

Heritage Financial Credit Union partnered with Digital Drew to generate more qualified loan and banking inquiries through Google Ads. The challenge was to improve campaign efficiency, increase lead quality, and maximize return on ad spend for their lending and banking services.

Digital Drew implemented a strategic Google Ads optimization process that included restructuring the account, refining keyword targeting, and improving ad copy and landing pages. This solution led to a 150% increase in conversions and a 66% decrease in cost per conversion, significantly boosting qualified lead generation while lowering acquisition costs.

Heritage Financial Credit Union