Case Study: Fishman’s Fabrics achieves 44% organic traffic growth with Digital Drew SEO

Fishman’s Fabrics boosts organic traffic 44.27% with Digital Drew

Fishman’s Fabrics, a recognized Chicago fabric retailer, faced challenges with limited organic growth. Their product pages had minimal content, they were not ranking for valuable non-branded keywords, and their revenue relied heavily on customers already familiar with their brand. They partnered with Digital Drew for an SEO campaign to increase qualified traffic and online sales.

Digital Drew implemented a strategy focused on expanding product page content, targeting high-intent commercial keywords, publishing blog articles, and building quality backlinks. This resulted in a 44.27% increase in organic traffic, a 46.66% rise in new users, and 90 purchases generating $1,230 in tracked revenue. The campaign also achieved first-page Google rankings for over 20 competitive non-branded searches, significantly expanding the store's visibility.

Fishman’s Fabrics