Case Study: Fireside Project boosts support-line engagement with Digital Drew SEM

Fireside Project drives 1,642 phone calls with Digital Drew

Fireside Project, a nonprofit providing peer support for psychedelic experiences, faced the challenge of increasing awareness and engagement for its services. They needed to reach individuals seeking support resources and drive meaningful actions like phone calls to their help line while maintaining cost efficiency. They partnered with vendor Digital Drew to implement a Google Ads campaign.

Digital Drew implemented a strategic combination of Search and Performance Max campaigns. This solution successfully generated over 69,000 impressions, 7,500 website visits, and 1,642 phone calls. The campaign achieved 793 conversions and an exceptional 88.58% engaged session rate, significantly increasing awareness and connecting more individuals with Fireside Project's critical support services.

Fireside Project