Case Study: DFP Partners achieves more qualified finance leads with Digital Drew

DFP Partners drives 69 conversions with Digital Drew

DFP Partners, a specialized accounting and regulatory compliance firm for financial institutions, faced the challenge of generating qualified leads in a niche market. Their target clients, such as broker-dealers and RIAs, conduct extensive research, so they needed a strategy to reach decision-makers and increase consultation requests efficiently. They partnered with the vendor Digital Drew to manage a targeted Google Ads campaign.

Digital Drew implemented a two-pronged Google Ads strategy using a high-intent Search campaign and a broad-reach Performance Max campaign. This approach successfully generated 69 conversions and 81 phone call leads from nearly 2,000 website visits. The campaigns delivered highly qualified prospects, strengthening DFP Partners' digital presence and creating new business opportunities in their specialized field.

DFP Partners