Case Study: Bridgewater Home Care boosts lead generation with Digital Drew SEM

Bridgewater Home Care gains 102 phone call leads with Digital Drew

Bridgewater Home Care, a provider of in-home care services, needed to generate more qualified leads from individuals and families actively searching for senior care options. They partnered with Digital Drew to implement a Search Engine Marketing (SEM) strategy aimed at increasing both phone inquiries and form submissions.

Digital Drew executed a solution using high-intent search campaigns, Performance Max for audience expansion, and conversion-focused landing pages. This strategy successfully generated 102 phone calls and 49 total conversions at an efficient average cost of $31.45 per conversion. The SEM campaign by Digital Drew significantly increased Bridgewater Home Care's visibility among its target audience and delivered a consistent stream of new leads.

Bridgewater Home Care