Case Study: Bleuler Psychotherapy Center achieves 892 conversions with Digital Drew Google Ads

Bleuler Psychotherapy Center generates 892 conversions in under 4 months with Digital Drew

Bleuler Psychotherapy Center, a New York-based mental health provider, needed to increase qualified patient inquiries and improve the cost-efficiency of its lead generation. They partnered with the vendor Digital Drew to implement a Google Ads search engine marketing (SEM) strategy to capture high-intent individuals searching for immediate mental health and addiction services.

Digital Drew developed a service-based campaign structure, targeting high-intent keywords and optimizing for calls and form submissions. Their strategy emphasized trust-building messages about insurance acceptance and affordable care. As a result, Digital Drew's campaign for Bleuler Psychotherapy Center generated 892 conversions and over 1,100 phone calls in under four months, achieving a cost per conversion of $27.70 and demonstrating the effectiveness of intent-focused, accessible marketing in healthcare.

Bleuler Psychotherapy Center