Case Study: Farfetch boosts Romanian market revenue with Digital Diggers influencer marketing

Farfetch boosts Romanian market revenue with Digital Diggers through influencer campaigns

Digital Diggers partnered with Farfetch, a luxury fashion e-commerce platform, to address their challenge of increasing revenue in the Romanian market.

The solution implemented by Digital Diggers was an influencer marketing strategy focused on Instagram and TikTok creators. These influencers promoted the brand to an audience aged 18-40, offering a 10% discount via affiliate links. As a result, Digital Diggers helped Farfetch achieve increased revenue on the Romanian market and new customer activation.

Farfetch