Case Study: Wiltshire boosts awareness and engagement for Great West Way with Digital Dialog

Wiltshire boosts Great West Way awareness with Digital Dialog in 6 weeks

Digital Dialog was engaged by Visit Wiltshire, the tourism organization for the English county, to raise international awareness of a new touring route called the Great West Way. The challenge was to promote this diverse 125-mile route to key international markets—the USA, Germany, and The Netherlands—as well as domestically within the UK, with a very short campaign lead time.

To meet this challenge, Digital Dialog implemented a multi-channel digital strategy using Facebook, YouTube, Google, and programmatic display ads. They carefully tailored the campaign's messaging and positioning for each target audience, highlighting aspects like history for US travelers and outdoor activities for European markets. The six-week campaign exceeded several KPIs, including significantly increasing audience reach, social engagement actions, and competition entries, while successfully hitting targets for website visits and generating robust leads for future marketing.

Wiltshire