Case Study: Visit Snowdonia boosts website traffic and destination awareness with Digital Dialog

Visit Snowdonia drives 30,000+ website visits with Digital Dialog

Digital Dialog was engaged by Visit Snowdonia, a tourism body for a region in Wales, to raise the profile of three county councils and attract more visitors. The challenge was to generate interest in the Midlands and North West of England for the region's holiday opportunities and drive traffic to three specific destination websites, all within the context of a bilingual campaign for the Wales Year of Legends.

Digital Dialog implemented a targeted digital campaign across Facebook and Twitter, reaching specific audience segments. A key component was a custom-built polling app that allowed users to vote for their top Welsh experiences, which encouraged social sharing. This strategy successfully drove over 30,000 visits to the client's websites, significantly increasing awareness and engagement with the destination.

Visit Snowdonia