Case Study: Tourism Ireland boosts Wild Atlantic Way awareness and engagement with Digital Dialog

Tourism Ireland drives over 76,000 visits with Digital Dialog

Tourism Ireland, the organization responsible for promoting tourism to the island of Ireland, turned to vendor Digital Dialog to raise awareness of the Wild Atlantic Way scenic route in five European markets. Their challenge was to promote the route, generate high-quality web traffic, collect competition entries, and increase video views among a targeted audience of adventure lovers.

Digital Dialog implemented a two-phase digital strategy using Facebook, YouTube, email, and web banner ads to drive traffic to both a campaign landing page and a YouTube channel. The highly targeted campaign reached affluent individuals in Northern Europe interested in travel and adventure. The results were over 46,000 website visits, more than 47,500 Facebook engagements, and over 30,000 YouTube video views.

Tourism Ireland