Case Study: Tourism Ireland drives 45,000+ website visits with Digital Dialog's multichannel tourism campaign

Tourism Ireland drives 45,000 website visits in 30 days with Digital Dialog

The customer, Tourism Ireland, faced the challenge of promoting Northern Ireland as a desirable road trip destination and driving qualified traffic to its website from the Nordic region within a limited time frame. Digital Dialog was engaged to execute this awareness campaign and competition.

Digital Dialog implemented a multichannel strategy utilizing targeted social media, email, and display advertising. The solution involved translating ad copy into four languages and using engaging creatives to showcase a road trip itinerary. This approach successfully generated over 45,000 website visits and 2,500 new Facebook fans in under 30 days for Tourism Ireland.

Tourism Ireland