Case Study: Tourism Ireland attracts nearly 70,000 winter visitors with Digital Dialog

Tourism Ireland attracts 70,000 visitors with Digital Dialog

Tourism Ireland sought to inspire travelers from Norway, Finland, Sweden, and Denmark to visit Ireland during the winter season to enjoy its Christmas markets and New Year festivities. Their challenge was to effectively reach two distinct age groups, Social Energisers and the Culturally Curious, with this message. They turned to the vendor, Digital Dialog, for a digital marketing solution.

Digital Dialog implemented a multi-channel strategy using social media, email marketing, and display advertising, creating all assets in four different languages. The campaign successfully generated nearly 70,000 quality visitors to Tourism Ireland's website and increased their social media following, significantly boosting awareness of Ireland as a winter destination.

Tourism Ireland