Case Study: The Switzerland Convention & Incentive Bureau achieves high engagement and visitor awareness with Digital Dialog

The Switzerland Convention & Incentive Bureau reaches 607,652 people with Digital Dialog

The Switzerland Convention & Incentive Bureau, working with Switzerland Tourism, sought to increase visitor numbers by launching a campaign to re-engage past travelers. They partnered with vendor Digital Dialog to manage the #InLovewithSwitzerland initiative, which aimed to generate outstanding user-generated content from people who had already visited the country.

Digital Dialog implemented a multichannel digital marketing strategy, first identifying an audience with an affinity for Switzerland and then targeting them through Facebook, Instagram, and email. They created a dedicated website for user submissions and used a competition with a deadline to drive engagement and instill urgency. The vendor's campaign achieved exceptional results, reaching over 600,000 people and generating more than 13,700 social engagements.

The Switzerland Convention & Incentive Bureau