Case Study: The Switzerland Convention & Incentive Bureau achieves 400% more website traffic with Digital Dialog

The Switzerland Convention & Incentive Bureau boosts website traffic 400% with Digital Dialog

The Switzerland Convention & Incentive Bureau (SCIB), a national non-profit representing the country's business tourism sector, faced a reduction in enquiries due to a slow economic recovery and Switzerland's perception as an expensive destination. They partnered with Digital Dialog to enhance Switzerland's image and attract more professional meeting planners to their website.

Digital Dialog implemented a strategy focused on growing website traffic and retargeting visitors. They used LinkedIn ads to target meeting planners and followed up with a retargeting campaign featuring visually stunning creative. This approach resulted in a 400% increase in website traffic, a 30% increase in enquiries, and significant uplifts in direct and organic traffic.

The Switzerland Convention & Incentive Bureau