Case Study: Shannon Airport boosts business traveller engagement with Digital Dialog

Shannon Group gains 500 new Facebook fans with Digital Dialog

Shannon Airport needed to raise its profile and promote new early morning departures to London Heathrow among business travelers in specific Irish counties. They partnered with the marketing agency Digital Dialog to create a targeted campaign that would highlight the advantages of easier access and more productive travel days.

Digital Dialog developed a strategic campaign focused on key selling points like shorter queues and convenient parking. They used granular targeting on platforms like Facebook and LinkedIn, along with display ads on business-professional websites, to deliver tailored messages about the airport's new timetable. The solution included A/B tested ad creatives designed to maximize engagement. As a result of Digital Dialog's work, the campaign generated 500 new Facebook fans, 16 visits to the dedicated landing page, and 3 social engagement actions.

Shannon Group