Case Study: Shannon Airport boosts awareness of new Frankfurt route with Digital Dialog

Shannon Group drives 12,000 landing page visits with Digital Dialog

The Shannon Group, a major airport operator, faced the challenge of promoting a new Lufthansa flight from Frankfurt to Shannon Airport to the German leisure market. Their goal was to raise awareness and position Shannon as the ideal gateway to Ireland's Wild Atlantic Way, moving beyond their standard website which was functional but not inspirational. They partnered with Digital Dialog to execute this marketing campaign.

Digital Dialog designed a bespoke, inspirational microsite showcasing key attractions along the Wild Atlantic Way to engage potential travelers. The vendor then used targeted Facebook and display ads in German to serve over 3.5 million impressions to users in Frankfurt interested in travel. The campaign successfully drove over 12,000 visitors to the landing page, with a third proceeding to Lufthansa's site for flight details, effectively raising awareness and driving customer consideration for the new route.

Shannon Group