Case Study: Serfaus Fiss Ladis boosts UK brand awareness and family engagement with Digital Dialog

Serfaus Fiss Ladis reaches 586,377 people on Facebook with Digital Dialog

The Austrian ski resort Serfaus Fiss Ladis faced the challenge of creating awareness in the UK market and positioning itself as the country's top family ski destination. The resort partnered with the vendor Digital Dialog to devise and execute a strategy to introduce itself to UK families as a must-visit location.

Digital Dialog implemented a two-phase strategy. The first phase created awareness by embedding content on prominent UK ski websites to highlight the resort's family-friendly facilities. The second phase drove consideration through targeted Facebook and email campaigns aimed at UK parents interested in winter sports. This campaign was highly successful, with phase one articles achieving high page ranks on Google. The Facebook ads alone reached over 586,377 people and generated more than 12,500 engagement actions.

Serfaus Fiss Ladis