Case Study: Marketing Manchester helps tourism businesses adopt AI with Digital Dialog

Marketing Manchester launches a 36-page AI guide with Digital Dialog for tourism and hospitality SMEs

Marketing Manchester, the official destination management organization for Greater Manchester, faced the challenge of providing local tourism and hospitality SMEs with a substantial, practical resource to support their AI adoption journey. This need was driven by an ambitious new strategy to grow the city-region's visitor economy. They partnered with vendor Digital Dialog to create a comprehensive guide tailored to the sector.

Digital Dialog developed a 36-page AI guide featuring jargon-free explanations, practical use cases, and implementation advice. The solution also included a follow-up webinar to demonstrate concepts and answer questions. The guide became a core resource for Marketing Manchester, with partners reporting increased confidence and enthusiasm for exploring AI, helping businesses move from curiosity to confident adoption.

Marketing Manchester