Case Study: Geneva Tourism & Conventions Foundation boosts women’s city break engagement with Digital Dialog

Geneva Tourism & Conventions Foundation generates 6,000+ leads with Digital Dialog

Geneva Tourism & Conventions Foundation faced the challenge of repositioning Geneva from a formal business destination into a desirable city break for women. To address this, they partnered with vendor Digital Dialog for a comprehensive digital marketing strategy and campaign creation.

Digital Dialog's solution involved creating a responsive Facebook app that combined fashion and travel to engage users. The campaign, promoted via social media, email, and blogger outreach, successfully generated over 6,000 leads and exceeded visits to the package booking page by 130%, effectively changing the city's perception among the target audience.

Geneva Tourism & Conventions Foundation