Case Study: Geneva Tourism & Conventions Foundation generates 10,000 high-quality leads with Digital Dialog

Geneva Tourism & Conventions Foundation generates 10,000 leads with Digital Dialog

The Geneva Tourism & Conventions Foundation faced a challenge with low weekend occupancy and online booking rates for Geneva's five-star hotels. While these luxury hotels accounted for 21% of city overnight stays, they represented only 3% of bookings on the Geneva Tourism website. To improve this, they partnered with Digital Dialog for a targeted lead generation and awareness campaign.

Digital Dialog developed a strategy centered on a luxury competition to generate high-quality leads. They targeted affluent travelers with interests in high-end brands and travel, using a bespoke landing page and social media promotion to offer five-star stays at four-star prices. This solution by Digital Dialog reached over half a million people and successfully generated 10,000 high-quality leads for future marketing.

Geneva Tourism & Conventions Foundation