Case Study: Geneva Tourism & Conventions Foundation boosts summer visibility with Digital Dialog

Geneva Tourism & Conventions Foundation drives 10,752 app visits with Digital Dialog

Geneva Tourism & Conventions Foundation, a public tourism organization, needed to increase its social media visibility and present a dynamic image of Geneva as a summer destination. They partnered with their digital marketing agency, Digital Dialog, to launch a campaign aimed at growing their number of engaged followers and attracting more visitors to the city.

Digital Dialog implemented a user-generated content campaign centered around a competition with the hashtag #SummerInGeneva. The agency designed a branded web app, created the campaign's visual identity, and provided bilingual copywriting. The solution successfully generated over 500 user photos, significantly increased social media visibility and engagement, and drove over 10,000 visits to the competition app.

Geneva Tourism & Conventions Foundation