Case Study: Experience Oxfordshire drives visitor growth and engagement with Digital Dialog

Experience Oxfordshire drives over 100,000 web visits with Digital Dialog

Digital Dialog partnered with Experience Oxfordshire, a destination management organization promoting tourism in Oxfordshire, to assist the recovery of the county's visitor economy post-Covid-19. The challenge was to increase awareness and attract more domestic visitors for leisure and recreation by inspiring them to explore the local region.

Digital Dialog implemented a targeted digital marketing campaign using Facebook, Instagram, programmatic display, native ads, and paid search. Their strategy focused on audience segmentation and cross-platform retargeting to drive conversions for bookable itineraries and partner sites. The campaign successfully reached an audience of over 4 million, generated nearly 10 million ad impressions, over 100,000 website visits, and drove significant traffic and leads for Oxfordshire's tourism partners.

Experience Oxfordshire