Case Study: three County Councils boost awareness of Wales with Digital Dialog's travel influencer marketing

County Councils reach over 250,000 people with Digital Dialog’s Wales Year of Legends campaign

Three county councils in Wales, working with Visit Snowdonia, sought to raise the profile of their local attractions and the broader Year of Legends campaign. They engaged Digital Dialog to implement a travel influencer marketing strategy that would leverage well-known Welsh celebrities as ambassadors to generate interest and awareness.

Digital Dialog identified and enlisted nine prominent Welsh celebrities to participate without fees by appealing to their sense of regional pride. The vendor assisted the influencers in creating testimonials, which were then developed into social media ads. This campaign successfully promoted the regions to over a quarter of a million people across the North West of England and the Midlands, providing the county councils with valuable endorsements and reinforcing the appeal of Wales.