Case Study: Austrian National Tourist Office boosts awareness of Austrian ski and summer destinations with Digital Dialog

Austrian National Tourist Office reaches 586,377 people with Digital Dialog

The Austrian National Tourist Office (ANTO) sought to increase leisure travel from the lucrative UK market, particularly to its lesser-known ski resorts and summer destinations, which suffered from low recognition. To challenge these perceptions, ANTO partnered with vendor Digital Dialog to execute targeted digital marketing campaigns.

Digital Dialog implemented a strategy involving carefully curated advertorials and content placed on niche winter sports websites, complemented by targeted email and social media campaigns. Their efforts successfully raised the profile of resorts like Serfaus Fiss Ladis, with one Facebook campaign reaching over 586,000 people and generating more than 12,500 engagements. Digital Dialog also promoted immersive 360° videos and the #AustrianTime summer campaign, significantly boosting awareness of Austria as a year-round destination.

Austrian National Tourist Office