Case Study: Atout France grows its travel subscriber database with Digital Dialog

Atout France generates 12,000 new leads with Digital Dialog

Digital Dialog worked with Atout France, the French Tourist Board in the UK, which wanted to refresh its email database by generating new leads of UK travelers interested in France. The challenge was to acquire 10,000 new, high-quality subscribers to boost the performance of their newsletter campaigns.

The solution implemented by Digital Dialog was a lead generation campaign centered around a "Win a holiday in Paris" competition, promoted through targeted solus emails to travel audiences. They used compelling email creative and a dedicated landing page with a sign-up form, followed by an auto-responder welcome email. Digital Dialog exceeded the target by 20%, generating 12,000 high-quality new leads and achieving a 30% open rate on the welcome email.

Atout France