Case Study: Syniverse boosts organic traffic and conversions with Digital Current

Syniverse boosts organic conversions 16.5% with Digital Current

Syniverse, a company redefining secure, global connectivity, was struggling to drive traffic and conversions for its main product pages despite having a newly launched website. They partnered with the vendor Digital Current to address these challenges with a customer-driven strategy and SEO improvements.

Digital Current began by building customer personas to better understand user behavior and target keywords. They performed a technical audit and re-optimized product page content, titles, and meta descriptions to align with user intent and remove conversion barriers. As a result, Syniverse saw an immediate increase in keyword rankings and organic traffic, achieving a 7.3% boost in organic traffic and a 16.5% increase in organic conversions.

Syniverse